If you’re in the market for a logo for your website, blog or business but don’t have the budget to hire a professional logo designer, you might consider using a free online logo maker. This article introduces Adobe Express logo maker and offers some advice on creating a logo.
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Adobe Express: the basics
There are essentially three options for using Adobe Express:
- The auto-generated logo maker
- Editing a pre-set template
- Designing a logo from scratch
This article focuses on the first of these, Adobe Express logo maker, the simplest of the options. Here are the steps to creating your logo:
Open the logo maker and input a few simple details about your website or business, including your slogan, if you have one.
The next stage asks you to choose a style: bold, decorative, modern or elegant. One of the advantages of the logo maker is that you can go back at any time and pick a different option.
You are then invited to choose a relevant icon for your logo. This will be based on the details you previously entered about your business or website.
Once you’ve supplied all the details, you will be taken to a screen of logos, of different designs and colors. Scroll through and click on one you like. You will be offered basic customization options, such as pre-set colors and fonts.
When you choose to download your logo, you will be prompted to sign up for a free account.
You will then be taken through to the Adobe Express design screen. Here, you can simply download the logo. Alternatively, you can further edit the design. This opens up a whole range of options, so you can customize the logo as much as you wish.
Before you begin to design a logo, however, you need to make sure you have carefully considered the below points.
1. Define your brand
If you’re starting or relaunching an online business, defining your brand identity is important as it lets customers know what you’re about. Your logo is a key part of your business’ brand and its visual identity, so it should fit with your overall message.
2. Design your logo
When it comes to the design, something to think about is how you might use your logo. These might include social media platforms and websites, as well as offline locations and applications like business cards and physical products, such as those from anthembranding.com. You want your logo to be versatile, so it can be resized and adapted for all your intended uses.
3. Choosing a color for your logo
If you’ve already chosen your website, blog or business color palette, your logo should be complementary. However, if you’re starting from scratch, take some time to consider which colors might suit your online and offline presence. Colors have psychological meaning, including in marketing and branding, so this might inform your choice.
While it’s far from the only free logo maker out there, Adobe Express is a good option, offering flexibility and inspiration. It offers a simple way to create a variety of logos. As such, it is useful for novices, as well as offering plenty of inspiration for creating your own logo.