Design a SEO strategy, web positioning tips it is one of the fundamental aspects that we can not ignore if we have an online project (eCommerce, website and / or blog) we want to give more visibility and traffic thanks to SEO.
Talking about SEO strategies is not as hard as it may seem at first glance, actually has a lot more common sense than you think.
You believe it or not, you’re probably already doing different actions like this and not be aware of it seo techniques.
What do I need to start a web positioning strategy?
In any SEO strategy we will need above all to size our project, know what our needs are and recognize what our resources are.
It is obviously not the same as an eCommerce website or a big brand, the personal blog of a freelancer (as in my case).
But regardless of the size or how is your online project, there are common aspects that can apply a set of basic guidelines and strategies to design a SEO On and off page to help us improve our visibility.
Gabriel is passionate about SEO and a very active Blogger. In his blog “Reaplicante” also writes about other topics of Online Marketing and SEO.
Then I leave you now with the post of Sergio, I hope you find it as useful and interesting as I like me.
How to make a SEO strategy and what mistakes you should avoid to improve your SEO?
I’m not going to cheat, seo analysis write this post to my colleague Joseph is a big responsibility, because I know very good ink level community has and how demanding it is, more than anything because I myself also belong to it.
After thinking long and hard and organize ourselves , we decided it was best to raise an article that talked about how to make a web strategy positioning step by step , and not remain just there, also give practical examples and put all the meat on the grill.
So I set to work and the result is what you can read in these lines.
However, as the web positioning something as transversal and affects not only the online part of the strategy, but all the business plan itself, I organized the information into two main groups:
- On the one hand how to make a positioning strategy step by step.
- On the other hand, the five typical mistakes that are made to raise it.
Without further ado, we started I hope you enjoy it!
How to make a web positioning strategy step by step?
When raising strategies SEO always fixed in five parts or blocks.
I’m not going to cheat, I feel real fondness for the number five, you know that is little more than a magic number in Eastern culture, Chinese medicine or even martial arts.
Frikerías aside, I leave you with the next steps.
1 SEO Audit on and off-page
In virtually all my online marketing strategies in general usually I put the first step is conducting anaudit of classical web positioning .
The subject is vast, in fact, if you want to know more about how to do SEO audits have an article on my blog, but I’ll give the keys, that ‘ of course!
I usually do three different blocks when conducting an audit of web positioning, which are:
They are points to consider that deal with possible problems that may have Google not only to get to your information, also to take it correctly.
Once we are clear what problems exist in the way Google enters and includes the site, we move towards the realization of a comprehensive study of keywords , not only what are the most interesting at all levels (both head and long tail ).
Among the parameters that I like measure in keywords is the volume (number of approximate monthly searches), competition, trend and estimated CPC as the more CPC has a keyword more interesting is usually for the project.
The logic is simple: If people are strong bidding for a keyword, it is likely to bring quality sales.
The last block has to do with the off-page SEO almost completely, since a complete study of both the links have the project as the competition takes place.
As a result we will know if we have a punishable first site or even if already penalized, what competition we have and how much effort will have to make when setting a strategy for link building .
Once you make the study already have a good base of changes to make and a good margin for improvement that experience tell you , most projects do not have an optimized site , in fact, it is normal that gave a lot.
Once you have made a first analysis of the links competition more direct (ie, those emerging in the search over your project), but we must go much further.
► Defining competition
It does not matter if you work for an own project, agency or in-company, at the end we all look at the same thing:
- Competition Real : are the companies competing with more tradition than you , morebranding and, in short, cooler than you today. That is, are the marks that when you need something in your industry, you come to mind. The clearest examples include Coca Cola or Pepsi in the soft drinks sector.
- SEO Competition : are the results in the search that position on the first page of Google for major keywords (tail head). Try it in the case of soft drinks, appears neither one nor the other.
► The points that you should look
With few exceptions, when you take notice of you still real competition in the market benchmarks, and here the points you should look deal with their branding strategy and no sales (that will come later).
That is, you must set in their communication, advertising campaigns, both online and offline and look & feel they have.
As you can see, in principle has nothing to do with SEO but it does have to do with your company.
In the case of search engine competition things change, as these results are already selling.
In this case not only should you set in the SEO signals both onpage level offpage (from the type of content that is to the layout, the number of links or domains that link), you must also set on something very important: the usability of the site and the site in general .
That is, have traffic is fine, but once you have it , you must convert. Strictly it is not SEO but in practice, it is even more important and you should always keep in mind.
3rd Strategy On-page SEO
Once you have everything audited and studied the competition, you must move to the next block, which is none other than dwelling on what level you do SEO on-page .
Within this what I usually further divided into two distinct blocks :
► Improvements to the signals already have
Here come all the specific improvements that you make to your site to better position, and yes, have left the audit phase.
To give you an example happens in most projects:
Imagine that you get to audit your project and you realize that it does not have enriched formats, obviously, to give all the signals to Google should put, but for that you’ll have to make a schedule and cash them getting bit by bit.
Well, I just mean such improvements
► continuous Trabajo
Today having a web project that has no basis in content and have more content is becoming little more than a suicide, in fact, my most sincere recommendation is that every project should have a blog (corporate or otherwise) associated .
The advantages they have are many, but the most direct level SEO is that you fight for keywords that you could not otherwise reach, and this extra traffic means extra sales.
Well, to get the most out of your site you must have an editorial plan content , and in turn this should be based on keywords, not only in volume but, as we have seen in the part of keywords of the audit, also in competition and CPCs.
Strategy 4th off-page SEO
As penultimate point, once you have the perfect on-page SEO (or parallel if you have a lot to do) you should start working on off-page SEO .
Roughly the vast majority of positioning strategy and actions off-page SEO are based on the same: Try to get quality links … What changes is the approach to them.
What is a quality link?
For Google considers quality link must have a number of parameters:
- You must come from a relevant domain
- You must come from a domain that speak your same segment
- It must be contextualized , ie within the text
If you meet these three principles, you’re on the right track.
► Approaching links
The next question is usually:
Sergio Okay, how do I get links?
And once again, you have three ways:
- White Hat : they are friendly with the search techniques are based on earning those links byproviding value , not cunning.
- Black Hat : based on techniques that have to do with the manual or automatic creation of link, whether paid or not. They are penalized .
- Grey Hat : It is right in the middle , say that force the machine to techniques “White” go a little further to whiten dark or black.
Depending on what your project, you must look at any of them, although at SEO level usually win the Grey Hat greater or lesser extent.
Finally, not only SEO we will talk in the positioning strategy because once you start with it, the measurement becomes of key importance.
To do so my recommendation is to use Google Analytics : configure events and objectives and always go measuring the progress of the project, at least compared to the previous month, developments in the last 6 months and the difference with the same month last year.
The 5 most typical errors
I ‘m not going to cheat: Make a SEO strategy is complicated , much more than you think, so I want to tell you the five mistakes that you should always keep in mind not comets.
Now I know why they are the most typical? Right, I made all of them in Techindroid, which is my blog and, as a result of this learning, has allowed me not to make them with my own projects or projects of my clients.
1 That is not aligned with the overall strategy
Possibly the most typical error is that the positioning strategy go on one side and the overall strategy of the company go another, and also possibly is the most will ballasting .
Perhaps you feel that not, but keep in mind that what most kills conversion once you enter a web is dissonance , ie, that communication and advertising enter brand with expectations and these are not fulfilled .
That your traffic will be worth little, very little.
2. That is shortsighted
All web positioning strategy by definition is medium and long term , in fact often times scare those who have to make the decision, knowing that it is the most profitable if we look very forward.
- In a market segment with virtually no competition: you can have a good position in about 6 to 9 months , but of course, traffic will be small and, if you get a segment with heavy traffic and little competition, my sincerest congratulations, years I do not run into one of them.
- In segments with an average competition: you must already go to strategies 12 to 18 months and, in the case of the most competitive, that Spain year after year repeated insurance, banking, telecoms and travel all that is less 24 or even 36 months is a chimera.
3. That only talk about SEO
As you have seen in this article, the SEO is so cross that must be aligned not only with the rest of online marketing, also with offline, with product marketing, relationship with the press or what you think the direction of the company .
If you do so, you can find a lot of synergies that make your positioning strategy has better results in less time, and that’s more sales.
4 That does not take into account market trends
In this case I always say the same thing:
The market is like a river with a number of fish, but the fish are finite. In case you’re wondering, thecompetition are the fishermen and the more relevance have more and better reeds will.
Well, there are rivers that month after month are filled more and more fish, but there are others where the trend is to be emptied, and must study in which case you are.
It would be unrealistic to give a sales forecast upward in a river depopulated, like you would not be a good professional if you gave an estimate too low in a river that is being filled with fish Cholon, right?
5 What to compare
If you notice points of this article I have spoken to compare both with the competition as the market itself, and that actually this SEO is very, very relative .
► Use SEMRush: A business intelligence platform and competitive research
You want to try a PRO account SEMRush?
So entering this code (JF-3C8IVP1J) in promo.semrush.com or by clicking on the following image , you get a PRO account free for two months:
Please note that your own Web positioning depends not only on yourself , indeed, almost 70% of the weight of the algorithm has to do with factors off-page, ie, of others, and Google compares you to them with all factors to see what result is more relevant.
This is very important because in your SEO strategy will be times that you should shorten the gap(the distance relevance you have with your competition), seo analyzer
seo beginners guide and others will be above or you can even be evenly matched.
In most cases this point gives a very good clairvoyant to tackling a project and prevent situations.