Where do i start to build my online store?
- personal and business network
- Support staff
- Geographic location
That is, reach the right person at the right time.In this case, they will come to you.
Of course, you can do activities with other tools: Google AdWords, Facebook Ads , Email Marketing, Banners, sponsored content and others.
But all have been overcome, visits and sales, organic positioning strategy I suggest you.
It is very fashionable to talk about marketing content creation .
They can combine different initiatives through a blog to integrate with the website to talk to potential customers of issues that may be of interest.
Like, for example, give tips to make a safe purchase , or on issues related to relationships and even tourism.
Of course, a clarification: the fact that the other channels have not yielded the same results, does not mean that the same will happen to you.
Not all businesses have the same behavior, so I recommend you try various channels until you find the one.
Essentially, if you do not sell, you do not generate revenue. And go to market means just that: sell.
When you have an online store the most important indicator that must measure called conversion rate
The conversion rate is measured by dividing the number of sales by the number of visits you have the portal in a given period.
Here’s an example: if you have 3 sales in one day and receive 100 visits on the same day, then your conversion rate is 3% (3/100).
Your goal and that of all who are in this business is to increase that conversion rate.
For this you must back two steps back (the first point) and check if you are giving real value to all your visitors.
To do this you should check the user experience . (Upcoming Articles)
You’ve probably read about it in thousands of sites, but it is worth remembering because of its importance. In fact, it can be a determining success or failure in e-commerce factor. create online store without inventory
There is a book about user experience called “Do not make think” by Steve Krug whose title, for me, sums it up .
A tip: Never take anything for granted.
The web visitor can not see the same as you or your designer things.
However, there is a truth as a house: the simpler, shorter and clearer the buying process, you will see more money in your bank account.
Your task is to reduce, as much as possible, any “friction” that may arise in the experience for the user at the time of purchase.
One tool that has been of much help, is to use a real-time chat.
Zopim is the chat system that have most used and which has given me more satisfaction.
This tool can answer questions in real time and, so to speak, “close sales” that would be lost otherwise.
Sometimes it happens that the customer was initiating the purchase, I was distracted by something else and did not close the operation because … I just forgot.
Therefore this simple call or message is an example of a proactive way to recover sales.
In this step, the user has already placed all their trust in your site and decided that yours is the best.
Now it is your duty to fulfill your promise of value that the customer is satisfied.
One of the things that has helped me personally create online store software most is to have a customer service staff who worry that deliveries are expected as each client.
In this section, everything is important, since the integrity of the product and the way it is wrapped (gifts in our case), to how and when it is delivered.
In this simple description I offer you four detailed items. If one of these fails have a problem, and the magnitude of the problem depends on the type of customer.
If someone reasonable and understand that the delivery was delayed or mislaid by an error of the logistics company and is willing to wait a little longer, you have a small problem … It is better to solve as soon as possible.
If this is not the case, and do not fulfill the promise of value and someone demanding delivery, you will probably have a headache.
As always, it is best to avoid these situations.
Through a “pinpoint” logistics planning and a strong quality control of the products you are offering.
Now, from the first day you ride an online store, you have to have in mind something very basic:
Returns or breaches of warranties are factors that are always going to cost you money .
Or what is to say, in its ideal state, that revenues are greater than expenses.
I must confess that finances have brought me a great challenge in assembling an online store, as this business model is different from the traditional model.
And if you do not believe me, I Just ask my accountant …
In e-commerce it is important that you clear your cash flow of money every month because with this information can analyze whether your business is profitable or not.
And above all, very important: make sure the software that runs your store create online store wordpress has a billing system according to your country.
For mine use Impulsepay which is a well known software worldwide on issues of electronic commerce (as well as that is more focused on the needs of US industry).
So which technology should be used to mount an online store ?
For the issue at hand, I curiously spoken very little about what software to use, right?
But I’m honest: If you’re using Magento, you better have access to a good PHP developer. It is a very technology, very complex.
Other technologies like PrestaShop , which also work wonders. create online store website
WordPress , which is much easier to configure than the previous two, has templates and e – commerce technology can also be used.
The best known is WooCommerce . Another option that is gaining momentum is Shopify .
All these options have some involve both technical and business knowledge.
That’s right: if you have no experience, you also have other options to fall back on.
To Kickstarter , the products most in demand in the market are: